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Coordinates end-to-end commercial training programs, including virtual and in-person logistics, presenters, venues, travel, budgets, vendors, materials, and communications. Administers SharePoint and the learning management system, maintains learner records, audits training content, supports regulated-material reviews, and prepares post-training reports and assessments. Serves as the primary program owner and onsite contact while partnering with event planning and commercial teams.

Owns NeoGenomics’ editorial calendar, thought-leadership pipeline, content governance, KOL relationships, and production budget. The role develops and produces content, manages agencies and freelancers, ensures healthcare marketing compliance, and partners with Commercial and Product Marketing to address customer needs. It translates brand strategy into coordinated, high-quality content across channels while strengthening the company’s authority in precision medicine and diagnostics.

Leads commercial education and field effectiveness programs for oncology and pathology sales teams. Designs onboarding, territory management, account-based selling, leadership coaching, CRM and analytics training, and ongoing development curricula. Partners cross-functionally with Sales, Marketing, Product, Medical, and Commercial Operations; facilitates workshops, conducts field assessments, measures training effectiveness, and translates complex clinical and business information into practical learning experiences. The role requires approximately 30%–40% travel.

Defines and advances NeoGenomics’ Commercial AI strategy, including adoption assessment, investment prioritization, roadmap development, proof-of-concept initiatives, governance, and enterprise coordination. Partners with technology, legal, compliance, and training teams to ensure responsible AI adoption in a regulated healthcare environment. Evaluates vendors, competitors, regulations, and business value while communicating strategy and performance to senior leadership. Leads cross-functional initiatives and drives AI fluency across Commercial without direct authority.

Owns marketing attribution, reporting, and data quality by connecting campaign activity, marketing spend, Salesforce data, leads, and pipeline outcomes. Builds dashboards, establishes campaign and UTM standards, identifies data issues, and translates analytics into investment recommendations. Evaluates marketing analytics and AI-enabled tools, partners with Marketing Operations and Commercial Enablement, and assesses readiness for marketing mix modeling.

Owns the technical build, deployment, testing, and optimization of email, nurture, webinar, landing page, and content distribution campaigns. Partners with marketing stakeholders to execute demand generation initiatives, manage audience segmentation and testing, prioritize campaign requests, and improve performance. The role also evaluates campaign tools, including AI-enabled technologies, to increase efficiency and effectiveness.

Leads sales effectiveness and commercial operations strategy, including territory alignment, quota setting, incentive compensation, selling tools, and strategic initiatives. Partners with Sales leadership to incorporate field insights into commercial decisions, improves operational processes, and manages a high-performing team. The role requires strong analytical, program management, stakeholder influence, and sales strategy expertise.

Develop and execute commercial marketing strategy for the pathology business. Responsibilities include audience segmentation, account intelligence, market research, segment strategy, marketing program development, rapid testing, KPI definition, budget allocation, vendor management, and partnership with Oncology Sales leadership. The role drives customer retention, expansion, brand positioning, market growth, and measurable performance across pathology modalities.

Leads commercial marketing strategy for oncology community and hospital-based segments. Responsibilities include customer segmentation, market intelligence, vendor and budget management, targeted campaign development, rapid program testing, KPI definition, performance optimization, and strategic partnership with Oncology Sales. The role requires independently setting strategy, directing cross-functional partners without formal authority, and driving measurable demand, retention, expansion, and business growth.

Leads NeoGenomics’ external market presence across brand reputation, public relations, earned media, executive visibility, thought leadership, advocacy, and corporate communications. The role manages a marketing team, PR agency, media strategy, executive messaging, social and website brand strategy, compliance coordination, advocacy initiatives, and budget planning. It requires extensive regulated-industry communications experience, strong executive partnership skills, and the ability to build brand authority and visibility strategies.