Owns growth and performance across D2C, marketplace, and social commerce channels. Responsibilities include optimizing Shopify, TikTok Shop, SEO, SEM, PPC, conversion funnels, product listings, testing roadmaps, analytics dashboards, and revenue strategies. Partners cross-functionally with marketing, sales, product, brand, content, and finance teams to improve traffic, conversion, profitability, and digital revenue.

Coordinates customer launches, merchandising objectives, pricing exceptions, promotions, market pricing policy enforcement, Walmart UL testing, and business meetings and events. Collaborates cross-functionally to meet profitability and project objectives within constrained timelines while maintaining strong communication, organization, analytical thinking, and attention to detail.