Analyze supply chain, marketing, brand, and customer service data for a DTC e-commerce business. Build inventory forecasting models, evaluate promotions and product launches, track customer service performance, transform Snowflake data using SQL and related tools, and develop Sigma dashboards. Partner with Supply Chain, Customer Service, Brand Marketing, and Data Engineering teams to improve forecasting, fulfillment, customer experience, and strategic decision-making.

Lead and scale companywide analytics for a DTC marketing business: own marketing measurement, financial forecasting, retention/LTV modeling, data architecture, reporting, and the analytics team. Set analytics strategy, oversee data engineering roadmap, build dashboards, apply statistical and ML methods, and translate insights into executive-level decisions.