Produce high-volume, performance-driven motion and video creative for digital campaigns. Build modular templates and workflows, iterate based on campaign data, collaborate with strategy and media teams, and leverage AI tools to scale production and improve performance.

Lead end-to-end marketing project delivery for higher-education clients: plan, budget, staff, and execute campaigns across brand, media, creative, SEO, CRM, and web. Serve as primary client contact, track KPIs and profitability, manage scope changes, run efficient meetings, remove roadblocks, and identify expansion and renewal opportunities while ensuring projects meet goals, timelines, and budgets.

Execute and optimize digital advertising campaigns (SEM, social, programmatic) for higher-education clients. Collaborate with strategists and client success, implement tracking, analyze performance via platform reporting and Google Analytics, apply CRO best practices, and contribute to campaign reporting and optimizations.