Lead full-funnel marketing for a two-sided fintech platform: build brand, drive B2B operator acquisition and consumer app growth, own GTM strategy, demand generation, product marketing, partner channels, customer growth, and build a high-performing marketing organization tied to revenue outcomes.

Lead content strategy and execution across social, SEO, video, and thought leadership. Manage a small content team, produce/edit multimedia content, grow audience engagement, optimize organic visibility, run community and reputation programs, and provide performance reporting and insights.