Develop and execute go-to-market strategies for Clearfield’s outside plant fiber products. Responsibilities include product positioning, messaging, market and competitive research, sales enablement, campaign development, content creation, performance measurement, and customer advocacy. The role collaborates with product management, engineering, sales, customer success, and marketing teams to increase product adoption and revenue among broadband, telecom, rural network, contractor, engineering, and distribution customers.

Oversees product portfolio development, pricing, forecasting, inventory planning, and delivery. Defines product vision, requirements, roadmaps, pricing strategies, and launch plans while coordinating Engineering, Sales, Marketing, Operations, and customers. Analyzes market and competitive data, supports RFPs and RFQs, manages product lifecycle and end-of-life issues, communicates schedules, resolves risks, and drives profitable product growth.