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Develops strategically grounded, medically accurate copy for healthcare advertising campaigns across channels. Collaborates with art direction, strategy, medical, and client service teams; researches topics; refines content using feedback and performance data; supports messaging strategies and brand voice; follows healthcare compliance, MLR/PRC review, fair balance, ISI, and claims substantiation requirements; and mentors junior creatives.

Leads end-to-end influencer partnerships for regulated healthcare campaigns, including creator sourcing, vetting, contracting, content development, regulatory review, and execution. Builds influencer rosters, establishes operational best practices, trains teams, explores AI-enabled efficiencies, and advises clients on evolving influencer marketing across social, search, paid media, and emerging platforms.

Lead paid social strategy and execution across major social platforms for healthcare and life sciences clients. Manage client-facing recommendations, performance readouts, and cross-channel planning. Coach and develop paid social team members, apply brand safety and fraud mitigation practices, collaborate with Media, Analytics, Creative, Strategy, and Client Services to drive measurable campaign performance.

Lead visual design direction for healthcare campaigns, develop visual systems across digital, print, and experiential, mentor art teams, collaborate with copy and strategy, present work to clients, and ensure visual quality within healthcare constraints.