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Develop, maintain, and improve the application framework powering PlayStation user experiences. Implement and optimize frameworks, support CI/CD, debug and profile, maintain code quality, automate build and integration tasks, and identify and resolve build pipeline bottlenecks to improve developer efficiency and performance.

Lead content personalization for the PlayStation Store, developing strategy, roadmaps, and experiments to boost engagement, conversion, and revenue. Partner with product, analytics, and commercial teams to design, execute, and measure A/B tests, refine personalization frameworks, and scale insights across console, app, and web storefronts. Manage and mentor a small global personalization team while fostering data-driven continuous improvement.

Provide frontline operational support for a global cloud gaming platform: triage and resolve tickets, perform routine maintenance, maintain SOPs and documentation, escalate incidents, collaborate with engineering, and identify automation and process improvements to meet SLAs.

The role involves ensuring production quality, owning system reliability, and participating in decision-making. Responsibilities include incident response and lifecycle management in cloud gaming technologies.

Develop and evolve PlayStation's platform audience planning framework by connecting consumer research with first-party behavioral data. Produce audience maps and insights, support cross-functional collaboration, translate insights into actionable recommendations for product and marketing, and help scale audience planning capabilities and measurement approaches.

Lead development of advanced models to quantify player value and incrementality using causal inference, forecasting, optimization, and ML. Measure incremental effects of launches and investments, build optimization and scenario models, partner with Finance and Strategy for adoption, mentor data scientists, and communicate results to technical and non-technical stakeholders.

Manage delivery of distributed systems and game virtualization software. Oversee stakeholder management, project planning, and SDLC. Develop and debug low-level Linux software and drivers, benchmark rack hardware, and troubleshoot performance and reliability for real-time cloud gaming infrastructure using C/C++, Rust, Python, Git, and shell scripting.

Develop and maintain production-ready frontend and backend components for scalable applications. Implement React/TypeScript UIs with Redux, optimize performance, ensure WCAG-compliant responsive CSS, integrate via GraphQL, build server logic in Node.js, and use Docker for containerized development. Participate in Agile processes and collaborative source-control workflows.

Manage strategy and day-to-day execution of social content across multiple entertainment brands and platforms. Plan editorial calendars, write platform-native copy, coordinate approvals and stakeholders, support content creation and light asset editing, optimize performance, and produce executive reports. Support occasional off-site, real-time events and contribute to process and workflow improvements.

Owner of automation and validation for PlayStation client media features. Build and maintain automated UI and API tests in Python, troubleshoot Jenkins pipelines, review PRs, document findings, and collaborate with developers to improve quality and release confidence.