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Design and produce physical and digital projects across marketing, product, social, and retail. Create composites, mockups, and AI-assisted assets; support on-set production; maintain organized assets and collaborate with cross-functional teams to showcase Cricut products.

The Senior Designer, Concept will support campaign development, create scalable design systems, and execute high-quality visual content across touchpoints, collaborating with teams to enhance the Cricut brand.

Lead lifecycle marketing for Cricut cutting machines to enhance user engagement and drive projects. Optimize Braze journeys for various user cohorts and analyze performance metrics.

Lead strategy and execution for new and improved Cricut hardware products: competitive analysis, consumer research, product requirements, cross-functional alignment, launch gate management, packaging and channel positioning, and post-launch performance tracking.

Lead strategy and execution for new consumer electronics products: define product plans, requirements, positioning, and P&L; run research and cross-functional development with ID, engineering, QA and China team; manage launches, packaging, go-to-market, and post-launch business performance and forecasting.

Lead end-to-end UX design for Cricut's desktop and mobile apps. Conduct user research and A/B testing, create interaction and visual designs, evolve the design language, mentor designers, collaborate with product and engineering, and deliver prototypes and production-ready solutions across platforms.

Lead and execute high-quality visual designs for Cricut's consumer-facing desktop and mobile apps. Manage a small visual design team, drive a cohesive visual design system, collaborate across UX, product, engineering and marketing, and deliver pixel-ready, brand-consistent UI that communicates interactivity and simplifies complex experiences.

Manage end-to-end influencer campaigns across TikTok, Instagram, and YouTube: sourcing, vetting, negotiating contracts and usage rights, coordinating content approval, partnering with paid social, tracking performance, managing payments, ensuring FTC compliance, and building long-term creator relationships.

Lead product vision, roadmap, and requirements for Design Space canvas/backend interactions. Gather user insights and metrics, collaborate with UX, QA, content, analytics, and engineering to launch and iterate products, drive content strategy, and scale common member use cases.

Lead UX Designer will oversee the design of user experiences for desktop and mobile applications, guiding the team in user research and iterative design. Responsibilities include mentoring designers, collaborating with cross-functional teams, and ensuring the consistency of user experiences.