Lead paid search strategy and activation for DTC clients across Google, Microsoft, and Yahoo platforms. Manage campaign builds, optimization, bidding, keyword research, feed strategy, and performance analysis. Provide QA, client-facing insights, testing/automation (including AI), and support new business pitches while collaborating with cross-functional teams.

Lead and develop comprehensive commerce strategies, align client objectives with omnichannel retail media, foster client partnerships, and manage team development.