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Build and automate client marketing reports and dashboards using Power BI, SQL, Excel, and Google Sheets. Analyze performance data from digital advertising and analytics platforms, interpret metrics such as CTR, CVR, ROAS, and attribution, identify anomalies, and provide actionable insights. The role also improves reporting processes, documents workflows, and supports data integration from advertising platforms, CRMs, and other sources.

Manage paid media strategies, client relationships, campaign optimization, budget allocation, reporting, and performance analysis across paid search and social channels. Develop account strategies, identify growth opportunities, guide creative testing, collaborate with analytics and internal teams, manage vendor relationships, and mentor junior PPC marketers. The role serves major client accounts and may involve travel for quarterly business reviews.

Develop and execute SEO and Generative Engine Optimization strategies to improve brand visibility across search engines and LLM platforms. Responsibilities include SEO and GEO audits, content optimization, technical SEO implementation, LLM visibility and sentiment analysis, performance reporting, and testing emerging AI search practices. The role collaborates with developers and communicates actionable insights to clients and stakeholders.

Lead paid media strategy and performance for major client accounts. Own client relationships, analyze campaign KPIs, develop reporting and optimization insights, allocate budgets across paid search and social channels, test new media opportunities, guide creative development, manage vendor relationships, and oversee paid media specialists. The role requires hands-on PPC expertise, strong data analysis, communication, and presentation skills, with occasional client travel and a hybrid Austin work schedule.

The Paid Media Strategist will develop, manage, and optimize client advertising campaigns across various paid media channels while maintaining client relationships and analyzing performance data.