Partners with the CFO and executive team on strategic, operational, financial, and cross-functional initiatives. Builds analyses, financial models, business cases, and executive presentations; identifies growth and efficiency opportunities; leads initiatives through implementation; and measures results. Evaluates and prototypes AI and automation solutions, improves workflows, supports FP&A, and coordinates collaboration across Finance, Sales, Marketing, Operations, Product, Engineering, and multiple brands.

Owner of the marketing technology stack for Alfred Music and MakeMusic. Serve as HubSpot system administrator, manage data architecture, campaign attribution, integrations, lead scoring, and reporting. Build dashboards in BI tools, reconcile analytics across GA4 and HubSpot, run A/B tests, support multi-channel campaigns, streamline processes, and communicate performance insights to marketing, sales, and leadership.