Manage and optimize the marketing technology stack, including Salesforce, HubSpot, Clay, and Qualified.com. Build campaigns, workflows, email programs, reports, segmentation, and attribution processes; maintain data integrity and platform synchronization. Support webinars, campaign QA, lead routing, analytics, documentation, and marketing project management. Collaborate with marketing, sales, and BDR teams to improve campaign performance, lead follow-up, and pipeline development.