Owns organic social strategy for the ~Pourri brand and founder across multiple platforms. Develops content pillars, channel strategies, posting rhythms, audience growth plans, KPIs, reporting, testing programs, and optimization recommendations. Partners with creative, content, paid media, agencies, creators, and platform representatives to translate insights into actionable direction. Balances brand and founder voices while identifying trends, cultural opportunities, and high-performing content for paid testing.

Manage administrative, financial recordkeeping, bookkeeping, expense tracking, vendor coordination, property maintenance scheduling, household staff oversight, supplies, records, and contractor projects. Maintain QuickBooks Online records, reconcile expenses, track invoices and payments, coordinate service providers, document repairs, and provide concise weekly operating reports to the owners. The role emphasizes organization, follow-through, proactive communication, and closing operational tasks without personally performing maintenance or housekeeping.