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Own TikTok Shop and social commerce growth for Perry Ellis brands, driving revenue, GMV, conversion, and ROAS. Manage catalog, pricing, inventory allocation, promotions, orders, affiliate creators, commissions, advertising, analytics, and reporting. Lead social commerce associates and collaborate with marketing, creative, legal, and supply chain teams. The role requires proven TikTok Shop revenue growth, commercial analytics, inventory forecasting, margin management, and cross-functional campaign execution.

Execute TikTok Shop and social commerce operations for lifestyle apparel brands. Create and edit short-form videos, manage product catalogs and promotions, monitor trends, engage communities, support creator relationships, track commerce KPIs, and optimize content based on performance data. Collaborate with ecommerce, marketing, and creative teams on product launches and social commerce strategy.

Owns end-to-end email and SMS CRM strategy for DTC channels, including lifecycle automation, audience segmentation, personalization, A/B testing, campaign optimization, performance reporting, compliance, data hygiene, and vendor management. Partners with marketing, design, site, store operations, legal, and technical teams to improve retention, engagement, conversion, revenue, and customer lifetime value.

Support New York Womens Design team across Rafaella and Laundry by Shelli Segal by preparing technical packages, flat sketches in Adobe Illustrator, seasonal presentation boards, conducting trend research, collaborating with technical design, merchandising, vendors and overseas offices to deliver commercially viable product on time.

Lead DTC e-commerce site strategy to drive sales and margin. Own mobile-first UX, site merchandising, analytics (GA), conversion optimization (A/B testing, recommendations), and coordinate digital marketing, email/SMS, and creative assets across teams.

The VP of Talent Acquisition will lead global recruitment strategies, enhance employer branding, and develop high-performing talent pipelines for Perry Ellis International.

The HR Manager manages employee relations, performance management, policy compliance, recruitment, onboarding, and training for the New York office, acting as the primary resource for HR functions.

Manage full-cycle recruitment for corporate roles across business functions: source, screen, interview, negotiate offers, partner with hiring managers, maintain ATS data integrity, and deliver a strong candidate experience.