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Leads Major League Soccer’s creator ecosystem and influencer marketing strategy. Develops creator programs, manages relationships with creators and agencies, oversees campaigns and partnerships, identifies cultural trends, establishes measurement frameworks, and manages budgets. The role drives fan engagement, audience growth, brand impact, conversion, and revenue across digital and social platforms while collaborating with cross-functional teams and managing high-performing staff.

Manages partnership marketing accounts and sponsorship activations for MLS and related properties. Oversees client relationships, contractual assets, budgets, creative approvals, media strategies, CRM data, renewal support, and new sponsorship opportunities. Leads internal workstreams, presents to stakeholders, manages direct reports, and supports cross-departmental projects.