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Leads client success strategy for enterprise brand and retail accounts, driving retention, expansion, renewals, and revenue growth. Owns senior client relationships, oversees performance insights and reporting, improves onboarding and lifecycle processes, and collaborates with Product, Sales, Marketing, Production, Commerce, and Operations. Provides strategic guidance on livestream commerce, social commerce, creator economy trends, and digital media while advocating for client needs and mitigating churn.

Own and scale affiliate strategy across consumer brands and retail partners, initially focused on TikTok Shop. Build creator recruitment, activation, engagement, retention, measurement, and optimization systems. Lead the affiliate team, establish workflows and KPIs, manage affiliate technology, advise clients, monitor social-commerce trends, and partner with media, creative, livestream, client success, and commerce operations teams to drive measurable GMV growth.

Manage day-to-day office, hospitality, inventory, shipping, employee experience, and livestream studio operations. Coordinate facilities requests, client visits, events, sample products, studio schedules, set resets, supplies, and production readiness. Serve as a hands-on, client-facing operational resource who prioritizes competing needs, maintains organized spaces, and supports teams in a fast-paced environment.

Leads and scales Third’s livestream commerce business, overseeing strategy, staffing, scheduling, resource allocation, financial performance, team development, production quality, and revenue optimization. The role requires deep TikTok Shop expertise, data-driven decision-making, and hands-on livestream knowledge. The director will build scalable operating practices, evaluate emerging platforms, support client goals, and occasionally work evening, weekend, or holiday streams onsite in Los Angeles.