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Leads sales and marketing strategies to increase occupancy and revenue for a nonprofit senior living community. Manages prospect pipelines, tours, referrals, follow-up, CRM data, local marketing, community events, outreach, reporting, and departmental staff. Builds relationships with families, healthcare providers, financial planners, attorneys, and community organizations while collaborating with corporate and local leadership to achieve sales and performance goals.

Directs marketing and sales activities for an independent living senior community. Responsibilities include developing occupancy and marketing plans, managing advertising, referrals, lead generation, budgets, prospect follow-up, CRM data, reporting, and sales team performance. The role leads Residency Counselors and marketing staff, ensures sales goals are achieved, and collaborates with community leadership. Evening, weekend, and holiday work may be required.