Top Tech Jobs & Startup Jobs

Build and optimize automated CRM and lifecycle email journeys across the guest lifecycle. Responsibilities include segmentation, personalization, dynamic content, campaign logic, HTML/CSS/AMPscript email production, QA, testing, deployment, troubleshooting, data integration, deliverability, documentation, and performance analysis using Salesforce Marketing Cloud and related CRM systems.

Analyzes booking trends, trip performance, capacity, inventory, schedules, and market insights to optimize trip offerings and support growth. Recommends capacity changes, inventory releases, departure modifications, and cancellations; contributes to assortment and strategic planning. Partners with Trip Development, Marketing, Analytics, Sales, Hotel Operations, and Yield teams, providing analyses, presentations, and data-driven recommendations to stakeholders and leadership.

Supports international accounting for European entities, including month-end and year-end close, general ledger reconciliations, intercompany transactions, currency adjustments, U.S. GAAP consolidation, statutory financial statements, tax filings, audits, and regulatory compliance. The role also coordinates with external accounting and tax partners, supports cross-border reporting, and improves consolidation and close processes across multiple currencies and jurisdictions.

Lead Backroads’ lifecycle marketing strategy across the guest journey, from initial inquiry through repeat travel and advocacy. Own roadmap development, lead nurture, retention, loyalty, re-engagement, personalization, CRM operations, segmentation, and cross-channel campaigns. Manage a small marketing team and external partners while collaborating with Creative, Content, Brand, and Analytics teams. Use customer insights and performance data to optimize engagement, retention, and business growth.