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Leads planning and execution of experiential marketing programs and live events for spirits industry clients. Serves as a day-to-day client contact, manages timelines, teams, vendors, budgets, statements of work, field marketing activations, and on-site execution. Applies trade marketing expertise to activation strategy, reviews creative and financial deliverables, tracks program results, identifies risks, and supports client satisfaction and operational excellence.

Leads brand strategy and hands-on marketing execution for an ultra-premium bourbon brand entering national expansion. Owns marketing plans, budgets, P&L visibility, KPIs, experiential and trade programming, consumer engagement, digital and social content, partnerships, PR, vendors, agencies, and performance reporting. Partners with sales, distributors, hospitality organizations, and cultural influencers to build brand awareness, trial, distribution quality, and commercial growth.

Represents Edmond's Honor in an assigned territory through account sales, brand activations, sampling, events, and product education. Builds relationships with bars, restaurants, lounges, liquor stores, distributors, retailers, and buyers to increase placements, visibility, trial, and repeat sales. Manages territory opportunities, executes programming, tracks KPIs, supports inventory and POS placement, and collaborates with regional leadership. The role requires regional travel, occasional evening and weekend availability, and physical event setup.