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Leads Bay FC’s people strategy and employee experience across business and sporting operations. Oversees culture, talent acquisition, organizational design, performance management, compensation, benefits, HR operations, employee relations, compliance, investigations, onboarding, and player safety. Advises executives, develops managers, ensures California and NWSL compliance, and builds scalable people systems and programs aligned with the Club’s values and competitive goals.

Manages the operating system for Bay FC’s Marketing organization, including integrated calendars, campaign plans, workflows, budgets, cross-functional coordination, matchday planning, launch readiness, and performance reporting. Establishes processes, systems, and operating rhythms that improve prioritization, accountability, resource visibility, and fan experiences. Partners with internal teams, agencies, and external stakeholders while supporting select events, matches, evenings, and weekends.

Drives sponsorship revenue by prospecting regional and national brands, managing the full sales cycle, developing customized partnership proposals, negotiating agreements, and closing deals. Builds relationships with brand marketers, agencies, and industry stakeholders while maintaining sales pipelines, forecasting revenue, and coordinating with marketing, creative, community, and activation teams to deliver integrated sports partnerships.

Lead Bay FC's data strategy and analytics function for sporting operations. Build systems, pipelines, and governance; integrate tracking, GPS, medical, and match data; deliver performance, recruitment, and predictive insights; partner with coaching, medical, and global data teams to drive adoption and research.

Sell a full menu of ticket products (season tickets, group sales, mini plans, premium hospitality) via phone, email, and in-person. Make outbound calls, meet individual and team sales goals, track prospecting and conversations in CRM, and maintain weekly metrics. Role based in San Francisco office four days/week and reports to Senior Director of Sales.

Drive group ticket revenue through outbound prospecting, pipeline management, and closing. Build relationships with youth, school, corporate, and community groups. Manage CRM records, create tailored proposals, identify upsell opportunities, support game day execution, and collaborate with marketing and operations to deliver excellent client experiences.