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Provide front-line student support and manage daily operations for the Office of Academic Advising, including communications, scheduling, data collection, event support, basic advising assistance, and training/supervision of student workers.

Lead month-end and year-end close processes, review reconciliations, maintain general ledger integrity across funds, supervise accounting staff, support audits, financial reporting, internal controls, and grant/endowment compliance in a higher-education environment.

Support university financial planning, budgeting, forecasting, and reporting. Assist annual budget build, monthly variance analysis, month-end reconciliations, enrollment-to-revenue forecasting, and ad hoc analyses. Extract/transform data from Jenzabar via SQL and build/refresh Power BI dashboards to inform leadership and Board reporting.

Support digital marketing campaign setup, tracking, reporting, and optimization across platforms (Google, Meta, TikTok, OTT/CTV). Maintain CRM data, run queries and performance reports, manage email/text journeys and A/B tests, collaborate with internal teams, and contribute to enrollment-focused marketing initiatives.

Lead Acquisition & Marketing Analytics Manager analyzes and optimizes lead generation across paid media, list providers, OTT, programmatic and email. Owns UTM governance, lead purchasing strategy, attribution integrity, dashboards and ROI reporting, and recommends CPL/CPA optimizations while collaborating with digital strategy and CRM teams.

Support Executive Director of Campaign Strategy by executing donor outreach (including 20,000 annual calls), managing crowdfunding campaigns, launching and growing recurring giving, coordinating alumni engagement and mid-level giving, maintaining CRM records, and providing administrative and event support to expand donor relationships and stewardship.

Manage and optimize CRM for 200+ partner campuses: build segments and journeys in Element451, create email/SMS flows, perform data cleansing and imports, track campaign metrics, and provide insights to improve enrollment and engagement.

Develop and maintain responsive university websites, translate designs into functional pages, integrate CRM and third-party tools, optimize performance, accessibility, SEO, and analytics, test across browsers/devices, collaborate with marketing, designers, IT, and provide training and support.

Analyze and optimize university systems, design/develop/test/implement applications, create and maintain SQL stored procedures/jobs, provide second-level technical support, manage system security and compliance, train end-users, and conduct audits and performance evaluations.