Leads BenefitHub’s global, high-volume email and lifecycle marketing program, including 40+ weekly campaigns, automated journeys, deliverability, segmentation, monetization, testing, analytics, compliance, and partner performance. Builds campaigns, owns inbox placement and sender reputation, develops newsletter strategy, manages ESP/CDP and deliverability vendors, and leads a team of email marketers while partnering with Marketing, Ad Sales, Merchants, Analytics, and executives.

Leads BenefitHub’s high-volume global email and lifecycle marketing program, overseeing 40+ weekly campaigns, automated journeys, newsletter monetization, deliverability, segmentation, testing, analytics, compliance, and partner performance. Builds and optimizes campaigns, manages ESP/CDP and deliverability vendors, develops strategy across 22 markets, and leads a team of email marketers while balancing commercial goals with member experience.