Lead vision, strategy, and execution of influencer programs across beauty, lifestyle, and related categories. Manage a team, build integrated influencer strategies with PR/digital/paid teams, serve as senior client lead, oversee campaign execution, budgets, talent relationships, and measurement to drive ROI and brand impact.

Lead strategic direction and execution for multiple PR client accounts (CPG focus). Manage teams, mentor staff, develop integrated communications and new-business pitches, drive revenue growth, oversee reporting, events, travel, and client retention while ensuring quality control and profitability.