Lead email and lifecycle marketing to grow digital revenue and audience engagement across multiple brands. Manage campaigns, segmentation, automations, donation pages, and fundraising platform administration. Track performance, optimize for conversions and retention, and produce reports. Supervise a coordinator and collaborate with digital and development teams to drive acquisition, retention, and long-term supporter loyalty.

Support operational and programmatic needs for community initiatives including TNR, Pets in Crisis, partner relations, membership model management, events, outreach, and cross-department coordination. Handle logistics, communications, partner onboarding, volunteer engagement, and data entry while frequently traveling between AHS locations and supporting outreach activities.

Own and optimize all digital channels and performance marketing for Atlanta Humane Society and affiliates. Plan, execute, and A/B test paid campaigns, manage Google Ad Grant Search campaigns, guide website updates, oversee analytics and reporting, manage ad budgets and external developers, and supervise the Communications Specialist to drive traffic, audience growth, and conversions.