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Lead ideation, development, and production of original scripted IP across digital, SVOD, and traditional platforms. Pitch, outline, write, run writers' rooms, supervise scripts through production, ensure platform-native storytelling and budget-conscious execution, and scale talent and series for global release.

Owns end-to-end commercial delivery for branded campaigns: advancing opportunities, managing scopes, timelines, budgets, client experience, cross-functional coordination, reporting, renewals, and building repeatable processes to ensure timely, profitable, and scalable campaign execution.

Lead community programs and daily engagement to deepen audience connection. Design contests, fan clubs, events, and ambassador initiatives; spotlight UGC and fan stories; support live and in-person activations; track engagement metrics and sentiment; monitor trends; build advocacy through top fans and moderators; collaborate with Social, Creative, and Marketing teams to integrate community-driven content.