Support North American product strategy and full lifecycle for professional tools: coordinate R&D, testing, launches, go-to-market, and post-launch performance while engaging customers, sales, and distributors and ensuring regulatory and quality compliance.

Develop and execute channel marketing programs for dealers, distributors and wholesalers across North America. Plan promotional campaigns, trade shows, catalogues, sales collateral, and events; coordinate cross-functionally with Sales, Product Management, Design and vendors; measure program effectiveness and support sales with promotional planning and customer engagement.