Manage the dealership's online presence and internet sales department while overseeing floor operations. Respond to online leads, convert internet sales, train the sales team on lead management, coordinate with marketing, use CRM to track leads, and analyze web traffic to improve digital marketing performance.

Manage inbound and outbound leads, qualify prospects, schedule showroom or virtual appointments, maintain CRM records, follow up to nurture leads, track performance metrics, and collaborate with sales and marketing to maximize conversions.