Directs business development and marketing activities for an assigned hospice market, driving referral growth, revenue, admissions, census, and market share. Leads, coaches, and trains business development teams; establishes sales expectations and processes; analyzes market performance; manages CRM usage; develops referral relationships with healthcare and community organizations; supports regional strategic planning; and represents the organization through events, networking, and public speaking.

Leads business development and marketing across an assigned hospice market, driving referrals, admissions, revenue, census growth, and strategic partnerships. Manages, coaches, and trains business development teams; oversees sales performance, CRM usage, forecasting, referral-to-admission processes, community outreach, and marketing events. Collaborates with clinical and operational leaders to align growth strategies with company goals and represents the organization with referral sources, community groups, and professional organizations.

Leads hospice business development and marketing across an assigned market. Oversees sales teams, referral and admission growth, revenue, patient census, account relationships, training, CRM adoption, sales planning, community outreach, and performance accountability. Partners with clinical and operational leaders to align growth strategies, improve referral conversion, support service recovery, and expand relationships with healthcare providers, community organizations, and other referral sources.