Sell Out-of-Home (OOH) media to local and small businesses in the San Francisco area, leveraging a personal book of business. Prospect, pitch, close deals, manage client relationships, coordinate with HQ for campaign delivery, and use preferential pricing to create cost-effective OOH solutions. Monitor market trends and meet sales targets.

Lead the in-house marketing department with a performance-marketing-first focus to scale lead generation and case volume for personal injury and mass tort (wildfire) practices. Own paid channels, affiliate sourcing, attribution, reporting, and team leadership to rapidly ramp campaigns, optimize ROI, and enable the firm to handle surge-driven filing windows.

Lead and execute paid digital lead-generation across Google Ads, Meta, and Local Services Ads. Build scalable campaign infrastructure for personal injury and mass torts, optimize CPL/CPA, manage budget pacing and bidding, ensure clean attribution with CRM and call-tracking, test creatives/audiences, scale rapidly during filing windows, and report performance to senior marketing leadership.