Own a portfolio of 10–15 high-value US athletes and ambassadors, managing relationships, contracts, revenue targets, P&L, content strategy, paid media performance, events, and activations. Recruit and negotiate with talent, analyze ROI and acquisition data, guide investment decisions, collaborate cross-functionally, and develop junior team members. The role requires hands-on expertise in creator content, Meta and TikTok advertising, commercial partnerships, talent events, and scaled DTC consumer brands.