Own and ship new product features in a React + Node.js stack, design and scale AI-driven workflows (video validation, content categorization, creator-brand matching), set engineering standards, lead code reviews, mentor teammates, and collaborate cross-functionally to deliver end-to-end solutions.

Build and lead GRAI's artist relations function: define artist strategy, source and onboard artists, design scalable programs and ambassador initiatives, personally manage top artists, and hire and develop the team while representing artist needs across product and marketing.