Own content strategy and editorial calendar across email, SMS, website, blog and social. Write SEO-focused content and landing pages, manage email/SMS campaigns and automated journeys, analyze performance and run A/B tests, manage social community via Sprout Social, oversee local listings and review performance, and manage vendor/agency relationships (SEO, local listings, Yelp).

Coordinate irrigation service scheduling and routing, manage customer communications and HubSpot records, prepare proposals and work orders, support invoicing and reporting, liaise between sales, operations and field teams, maintain permits/compliance records, and assist with job costing to ensure efficient field service delivery and high customer satisfaction.

Identify, source, and secure real estate for new nursery locations nationwide. Build and manage a large pipeline of site opportunities, evaluate sites against operational and financial criteria, prepare site packages and investment memos, negotiate deals, manage due diligence, and cultivate broker, owner, and municipal relationships. Frequent travel and fieldwork required.