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Supports sales executives and existing accounts through order entry, order accuracy, inventory tracking, projections, reporting, and product assortment management. Coordinates with EDI, warehouse, merchandising, marketing, and other departments to resolve shortages and oversold inventory. Maintains NuOrder product content, images, copy, and data feeds from Exenta, while analyzing site and sales data to recommend improvements that increase engagement and client success.

Coordinates and optimizes paid media campaigns across Google, Meta, TikTok, Amazon, DTC websites, and retail media. Responsibilities include campaign setup, trafficking, monitoring, budget pacing, reporting, audience segmentation, creative coordination, A/B testing, affiliate and co-op program support, and performance analysis. The role partners with CRM, creative, agency, and leadership teams while developing expertise in attribution, conversion tracking, and e-commerce advertising platforms.