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Develops and implements digital experience strategies to increase student enrollment and persistence. Manages lifecycle KPIs, identifies conversion opportunities, leads email and nurture initiatives, optimizes the marketing technology stack, collaborates with stakeholders, and mentors digital marketing specialists. Requires marketing automation expertise, including Eloqua, analytical ability, leadership, communication, and project management skills.

Leads digital marketing strategy across Covista’s institutions to increase student enrollment and persistence. Develops lifecycle KPIs, identifies conversion opportunities, implements email and nurture initiatives, optimizes the digital marketing technology stack, collaborates with institutional stakeholders and technical leads, and mentors a digital marketing specialist.

Develops executive operational KPI reports and dashboards, supports performance analytics and projects across business segments, leads report discussions, analyzes trends, recommends process efficiencies, and provides feedback to technology teams to improve reporting products. The role also supports executive reviews, special projects, project estimation, and the hiring or training of analysts.

Provides enterprise-wide leadership for support operations across academic institutions, improving student services, resource planning, process efficiency, technology enablement, and regulatory compliance. Oversees student financial operations, audits, regulatory responses, budgets exceeding $5 million, and funding portfolios exceeding $1.8 billion. Leads diverse teams, develops strategic initiatives, uses performance data to improve service delivery, and partners with executives, institutions, legal, regulatory, and IT stakeholders.

Supports campus expansion launches by maintaining project plans, trackers, repositories, timelines, status reports, and governance processes. Coordinates operational readiness, site visits, regulatory research, licensing, procurement, purchase orders, and facility support. Collaborates with cross-functional stakeholders, improves processes and tools, tracks risks and milestones, and uses reporting and AI-enabled technologies to increase operational efficiency.

Advises medical students on clinical rotations, clerkship scheduling, graduation requirements, licensure, and residency preparation. Coordinates placements at approved clinical training sites, maintains rotation databases, processes scheduling updates, and provides phone, email, and in-person support. Resolves student issues, serves as an advocate, communicates regulatory information, maintains service standards, and contributes to process improvements and documentation.

Provides Tier 1 and Tier 2 IT support for campus, remote, classroom, laboratory, and simulation environments. Troubleshoots hardware, software, networking, printers, audiovisual systems, and telecommunications; deploys images and software packages; supports help desk staff and student workers; coordinates facilities vendors; and maintains classroom and simulation equipment. Provides intermediate support for Laerdal and Gaumard simulation systems, Learning Space, training sessions, webinars, and conferences.

Develops and executes internal and external communications strategies across five institutions. Responsibilities include media relations, press materials, executive visibility, internal communications planning, all-hands support, change communications, stakeholder advising, communications measurement, and cross-institution workflow optimization. The role coordinates with agency partners, enterprise media teams, segment leads, and institutional stakeholders to ensure consistent messaging while preserving each institution’s distinct voice.

Processes non-TIV student funding, direct billing, VA payments, and accounts receivable transactions. Posts and reconciles payments, investigates discrepancies, maintains accurate student account records, and meets processing deadlines and quality standards. Communicates with internal stakeholders and external agencies, follows compliance procedures, supports student account resolutions, completes required systems training, and contributes to workflow improvements and special projects.

Leads Corporate Affairs execution for campus expansion and new market entry. Manages launch timelines, stakeholder coordination, community events, ribbon cuttings, leadership briefings, and relationships with local officials and partners. Supports government relations and public affairs through stakeholder communications, newsletters, briefing materials, earned media, thought leadership, policy narratives, and issues preparedness. Coordinates across business development, campus leaders, agencies, and regional government relations teams while tracking dependencies, risks, and outcomes.