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Manage CRM strategy and client relationships across 6+ DTC accounts. Own end-to-end email production, segmentation, deployment, and QA. Build and optimize omnichannel retention programs (subscription, loyalty, referral), analyze reporting, recommend optimizations, and mentor 1-2 CRM analysts. Stay current on email best practices and coordinate with creative and e-commerce teams to drive retention and lifetime value.

The role involves leading ecommerce growth strategies for DTC brands, focusing on performance marketing, funnel optimization, and data-driven decision-making. Responsibilities include managing acquisition strategies, optimizing user experiences, and leading client relationships to drive measurable growth and impact.

Own end-to-end UGC programs for assigned clients: source, brief, review, edit, and deliver creator content. Lead client communication, build creator relationships, ensure platform and brand compliance, support live shopping, analyze UGC/TikTok performance, present insights, and collaborate with creative and paid teams to produce reusable UGC assets.

The Senior Manager of Paid Social will lead strategy and execution for client accounts, mentor team members, and drive performance optimizations across platforms.

The Director of Paid Social will lead and evolve the Paid Social division, fostering collaboration and ensuring strategies align with client objectives while driving growth and innovation.