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The role focuses on executing marketing campaigns, managing CRM operations, providing sales enablement support, and ensuring compliance for mortgage marketing initiatives.

Lead the implementation of Salesforce and MuleSoft, ensuring integration, platform strategy, and compliance with security and audit requirements.

Serve as the primary business owner for the bank's Salesforce platform: define product vision and roadmap, drive implementation and UAT, manage backlog and vendor relationships, ensure compliance and data governance, lead change management and continuous optimization to improve workflows, automation, and customer experience across the organization.