Own mobile user acquisition for skill gaming and social gaming apps. Plan, launch, and optimize campaigns across UA networks and app DSPs; manage budgets; analyze cohort, LTV, retention, and ROAS data; oversee attribution and incrementality testing; collaborate with creative, product, BI, CRO, and CRM teams; and ensure campaigns meet platform and regulatory requirements.

Create high-performing short-form video creative and campaign strategies for paid social. Write scripts, hooks, CTAs, and storyboards; build data-informed creative briefs; collaborate with Paid Social, Design, Motion, and Influencer teams; run A/B tests and iterate using performance data and AI tools.