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The Social Media Manager will develop and execute social media strategies, manage content across Instagram and TikTok, lead a team, analyze performance, and engage with the community to enhance brand presence.

Lead Tower 28's content strategy and editorial vision across social, digital, email/SMS, and site. Own the content calendar, production pipeline, creator/UGC partnerships, and performance optimization. Oversee shoots, budgets, and cross-functional asset delivery to support launches and campaigns. Manage and mentor content team, build scalable systems and templates, and run test-and-learn approaches to drive engagement, cultural relevance, and direct commerce.

Lead brand strategy and end-to-end go-to-market planning for product launches and campaigns. Manage cross-functional GTM execution across PR, partnerships, events, influencer, social, retail, ecommerce and paid. Own campaign development, brand stewardship, partner/vendor relationships, KPI setting, and post-launch analysis while mentoring junior marketing talent.

The Sr. Brand Marketing Manager will drive brand growth through innovative strategies, manage product development projects, and provide data-driven marketing insights.

The Senior Manager, Digital Creative will lead the visual presentation across digital platforms, oversee content production, and ensure cohesive brand messaging. Responsibilities include collaboration with teams, managing creative projects, and maintaining brand standards.