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Lead the agencys performance creative strategy, build testing and AI-powered production frameworks, manage affiliate/UGC and creator programs, embed creative direction across paid media, and support client-facing pitches and cross-functional operations.

Lead creative strategy and execution for paid media and influencer campaigns. Translate performance data into briefs, manage influencer relationships and UGC, use AI tools to scale creative, run testing roadmaps, and coordinate with paid media and design to meet client KPIs.