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The Senior Marketing Manager will drive retail marketing strategy, manage promotional efforts, and enhance consumer engagement across markets, focusing on store traffic and customer loyalty.

Drive sales growth and brand presence across an assigned territory by building relationships with dispensaries, distributors, and retail buyers. Execute daily sales calls and store visits, manage shelf placement and pricing, track KPIs and reports, develop new business, negotiate contracts, collaborate with marketing, and attend trade events to increase market share and sell-through.

Lead enterprise adoption and implementation of AI tools and LLMs, partner with business leaders to identify AI opportunities, design AI-driven process improvements, create SOPs and training, manage change, track adoption and impact, and ensure responsible, compliant AI usage.

The Vice President of Marketing will develop and execute marketing strategies, lead the marketing team, manage budgets, analyze market trends, and build relationships with stakeholders to enhance brand awareness and achieve business goals.

The role involves managing AI automation initiatives within accounting and finance, focusing on improving efficiency and data-driven decision-making.