Lead and manage the video team and content strategy; oversee production from scripting through post; shoot and edit on-site and locally; manage budgets, schedules, assets, and vendors; coach talent and mentor staff; create platform-specific video formats, track performance, and collaborate cross-functionally to maintain brand look and repurpose assets.

Coordinate categorization, tagging, and organization of hundreds of wine samples monthly; arrange and pour blind tasting flights; communicate with importers and wineries; assist with data entry, client support, events, and time-sensitive cross-department projects.