Own and scale the Enterprise Trade Projects sales vertical through full-cycle enterprise selling, pipeline management, forecasting, account-based strategies, consultative product guidance, margin optimization, and strategic partnerships. Sell to architects, luxury builders, designers, resellers, and hospitality organizations using structured methodologies such as MEDDPICC and Challenger Sale. Develop sales enablement materials, deliver industry education presentations, provide market insights, and collaborate with product teams.

Leads identification, evaluation, negotiation, and execution of new business opportunities, including licensing, travel experiences, restaurant recognition, media services, and brand extensions. Develops business cases, financial projections, strategic plans, and go-to-market strategies; negotiates commercial agreements; builds partner relationships; and collaborates cross-functionally to launch, optimize, and grow new ventures.