Own lifecycle marketing and content for homeowner and property manager audiences. Manage ActiveCampaign segmentation, automations, onboarding, retention, and reactivation flows; partner with engineering on product-triggered and transactional email. Lead blogs, SEO content, landing pages, case studies, social channels, campaign and ad copy, partner materials, and brand consistency. Measure lifecycle, content, retention, and email performance, using AI tools to improve workflow and content production.