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Lead analytics and operations for BD and Marketing by designing reporting systems, conducting experiments, and providing actionable insights to drive growth and optimize performance.

Lead paid acquisition and subscription growth across mobile, web, and CTV. Own the Premium subscription funnel end-to-end (trial, conversion, retention, LTV). Run test-and-learn creative, execute performance marketing (Meta, Google, Apple Search Ads, AppsFlyer, SKAdNetwork), analyze data in Snowflake/SQL, instrument signals with engineers, and leverage AI tools to automate and accelerate growth.

As a Senior Data Scientist at Haystack News, you will utilize statistical analysis and machine learning to enhance user engagement and retention, impacting product success.

Lead growth analytics and operations for BD and Marketing: build automated reporting, dashboards, and experimentation frameworks; analyze campaigns, partnerships, and unit economics; model deal ROI and CAC/CPI; ensure tracking integrity and forecasting; streamline workflows and integrations to drive user growth and marketing ROI.

Own full-funnel growth for mobile, web, and CTV: paid acquisition, trial-to-paid conversion, retention and LTV for a Premium subscription. Run creative test-and-learn, work directly in Snowflake/BI with SQL, implement tracking with AppsFlyer/SKAdNetwork, and build AI-driven automations. Hands-on player-coach leading a small team and executing across channels.

The Head of Marketing will define and drive Haystack's marketing strategy, build brand awareness, and lead campaigns to grow subscriptions and engagement across platforms.

The Head of Marketing will develop and execute a data-driven marketing strategy, leading campaigns to grow audience engagement and subscriptions, while building a capable marketing team.