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Leads full-lifecycle product marketing for SEGA’s Sonic video game portfolio, from global strategy through go-to-market and post-launch. Manages direct reports, agencies, budgets, creative development, paid advertising, partner marketing, research, community sentiment, and cross-functional collaboration across regional and studio teams. The role champions brand voice, measures performance using KPIs and ROI, and supports commercial objectives in a global gaming environment.

Lead complex quantitative and qualitative consumer research projects for SEGA’s game portfolio from study design through analysis, synthesis, reporting, and stakeholder readouts. Partner with Product, Brand, Corporate Planning, and Publishing teams to translate business questions into actionable insights. Manage research roadmaps and budgets, ensure methodological quality, align stakeholders, and mentor junior researchers. Research areas include market sizing, segmentation, concept testing, playtests, pricing, messaging, brand health, and product tracking.

Lead global brand strategy and integrated marketing campaigns for Sonic, spanning social, PR, influencer, digital, paid media, creative, content, experiential and partnerships. Partner with internal teams and agencies to develop creative assets, track campaign performance and brand health, leverage consumer insights to inform strategy, identify growth opportunities across markets and categories, and mentor junior marketers to drive measurable business results and franchise growth.

Coordinates creator relationships and influencer marketing campaigns across Sega’s game portfolio. Responsibilities include responding to creator inquiries, researching and conducting outreach, maintaining creator records, distributing campaign materials, preparing activity reports, supporting capture events, and collaborating with internal and external stakeholders. The role also monitors social media trends and identifies opportunities within the gaming creator community.

Provide sales administration and operations support including order processing, EDI order management, inventory and Great Plains maintenance, credit/debit claim reconciliation, vendor reorder placement, distribution partner coordination, shipment scheduling for release dates, reporting, and mentoring junior team members.

Coordinate Japan-originated game projects for Western markets, manage schedules, budgets, localization, QA, voiceover, and marketing collaboration. Track issues, provide status updates, support events and post-mortems, and ensure timely, quality delivery under senior guidance.

Lead identification, development, negotiation, and implementation of strategic partnerships and distribution opportunities in gaming and digital media. Support VP with deal analysis, negotiation strategy, executive presentations, contract management, market trend research, and cross-functional coordination to drive new revenue and growth.

Support development and execution of ATLUS transmedia brand strategies across games, consumer products, animation, events, music and licensing. Coordinate cross-functional stakeholders, manage budgets, campaign creative and asset production, oversee agencies and partner communications, support approvals/contracts/invoicing, assist with consumer research and data analysis, and provide event and regional updates to grow ATLUS IP in Western markets.

Lead influencer marketing strategy and campaigns for SEGA brands across regions. Identify and manage creator partnerships, negotiate contracts and budgets, coordinate agencies, plan live/virtual events, develop in-house influencer programs, track KPIs, analyze performance, and prepare executive reports to grow brand reach and engagement.

Lead community marketing and communications for ATLUS, RGG, and Legacy brands globally. Develop strategy, create and oversee content/assets, manage influencer and community communications, coordinate events, partner with cross-functional teams and agencies, and analyze campaign performance and social listening to drive growth and engagement.