Manage the full sales cycle from prospecting and account planning through negotiation, contracting, implementation, and completion. Build customer and partner relationships, identify market opportunities, support events and trade shows, maintain CRM records, forecast revenue, manage contracts, address complaints, and represent the organization in professional networks.

Lead relationship-building with hotel groups, architects, designers and developers to secure and retain product specifications across Rest of Asia. Manage specification documentation in CRM, support tenders, coordinate with local market teams, and track project lifecycle. Drive strategy, account plans, industry engagement, and cross-functional collaboration to convert specifications into projects.