Own and scale a flagship media partnership, including partner relationships, P&L, forecasting, joint business plans, KPIs, SLAs, and commercial growth. Sell new digital assets and revenue opportunities, lead executive communications and business reviews, and collaborate with sales, affiliate marketing, SEO, product, engineering, and finance teams. Optimize partnership performance through data-backed strategies and translate commercial needs into product inputs.

Lead data‑driven PR campaigns to secure high‑quality backlinks and media coverage in the US sports betting market. Turn proprietary datasets into newsworthy stories, pitch journalists, manage relationships, produce press materials and companion content, report on link and SEO impact, and collaborate with SEO, Editorial, Commercial, and Product teams to drive traffic and commercial KPIs.

Manage and optimize site content and embeds via the CMS, monitor breaking sports news and produce editorial content, use Google Analytics/Search Console and dashboards to identify opportunities, support commercial and partner queries, provide weekend/evening CRM and social coverage, run site audits, and escalate issues to Product/Development.