Analyze large marketing datasets, build predictive models for segmentation, pricing, and demand forecasting, support targeted campaigns and retention, partner with product and marketing, apply statistical and ML methods, ensure data quality with engineering, and communicate insights to stakeholders to drive conversion and retention improvements.

Lead CRO and conversion-funnel optimization for the trip-request flow. Define and execute the 2026 CRO roadmap, run A/B experiments, partner with Data to track and analyze results, lead two web CRO squads, collaborate with Design and Marketing, and scale successful experiments while protecting the luxury brand experience.