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Leads brand and social strategy across multiple brands, translating cultural, consumer, audience, business, and performance insights into briefs and strategic plans. Manages and mentors strategists, partners with Creative, Brand, Media, Analytics, and Communications teams, and represents Strategy with senior stakeholders. Oversees planning processes, strategic frameworks, measurement, reporting, campaign learnings, and continuous improvement across integrated marketing workstreams.

Leads art direction and campaign development, mentors creative teams, responds to cultural trends, collaborates across disciplines, presents concepts to clients, and ensures high-quality, award-worthy execution across social, television, and integrated media.

Creates social-first content for iconic brands across platforms including TikTok, Instagram, YouTube, and Twitter. Plans, ideates, shoots, edits, designs, and optimizes still and video assets, while identifying trends and developing always-on social strategies. Collaborates with creatives and producers to deliver high-quality work rapidly, manage multiple priorities, and support real-time cultural moments. The role requires strong visual storytelling, videography, video editing, platform expertise, and proficiency with Adobe Creative Suite.

Supports advertising account teams by managing client communications, timelines, budgets, meetings, and project execution. Serves as an extension of Kraft Heinz brand teams, coordinating with creative, production, strategy, finance, and external partners. Maintains project details, tracks budgets, identifies process improvements, monitors industry trends, and helps deliver small to medium programs or contributes to larger initiatives.

Lead portfolio marketing strategy across multiple brands, developing occasion-based campaigns, creative briefs, communications plans, channel strategies, and shopper marketing initiatives. Collaborate with creative, account, and production teams to generate ideas, translate research into insights, and present compelling recommendations. The role focuses on retail, shopper, paid media, online, and traditional retail environments to drive cross-selling, incremental purchases, and business growth.

Manages day-to-day client accounts and media campaign workstreams, including timelines, budgets, deliverables, vendor coordination, status reporting, and invoice reconciliation. Builds client relationships, coordinates creative and media partners, identifies risks and process improvements, supports forecasting and QBRs, and contributes to account growth ideas and proposals. The role requires strong organization, communication, financial tracking, and project management skills in a remote agency environment.

Lead multidisciplinary creative teams across Kraft Heinz brand portfolios to develop integrated campaigns, social and retail/shopper experiences. Coach senior and junior creatives, collaborate with strategy and accounts, manage production and budgets, and deliver culturally relevant, award-ready work across consumer touchpoints.

Run and maintain social listening scans, translate conversation volume, sentiment, and themes into actionable insights, partner with Strategy and Creative to inform briefs and ideation, and report findings that guide responsive content and campaigns.

Develop and execute culturally relevant creative concepts across social, digital, film, and integrated campaigns. Lead visual direction from concept through execution, collaborate with writers, strategists, producers, and stakeholders, present ideas persuasively, and adapt work quickly to real-time trends while maintaining high craft and consistency.