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Leads Tracksuit’s US marketing strategy, brand growth, pipeline generation, market expansion, and external representation. The role partners with global marketing centers and revenue teams, adapts campaigns for the US, builds industry relationships, and establishes a scalable regional marketing function through hiring, systems, operating rhythms, and repeatable playbooks.

Own full-cycle recruitment across US and UK markets, including sourcing, interviewing, offers, contracts, and candidate experience. Lead onboarding for Northern Hemisphere hires, manage the New York office experience, coordinate vendors, support local People initiatives and compliance, strengthen employer branding, and optimize ATS and recruitment processes. The role partners with hiring managers and builds scalable talent and culture programs in a high-growth SaaS environment.

Lead Tracksuit Studio as its creative vision-setter, editor-in-chief, and production leader. Develop integrated campaigns and brand platforms across channels, direct creative quality, manage multidisciplinary talent, create key work, and partner with product, growth, marketing science, and design. Establish creative processes, mentor the team, manage agencies and freelancers, maintain brand consistency, and build a high-performing newsroom-style creative culture.

Owner of agency partner relationships across the US and Canada: acquire and enable agency partners, drive partner-influenced pipeline and revenue, run partner engagement programs and reporting, collaborate with Sales, Customer, Marketing, and Product to scale partner initiatives and feed insights back into the business.

Create culturally relevant, social-first video content from Tracksuit's weekly brand data and lead creative execution for major campaigns. Own end-to-end production—idea through filming and editing—repurpose long-form assets, spot trends, and grow the US audience through entertaining, shareable storytelling that translates complex data into simple, human-led content.